HUP Hotel
Mierlo, netherlands
‘Carlton de Brug’, a grand hotel in the small Mierlo with one big USP: sports. We were asked whether we felt like drawing up a new design for the hotel rooms. In a 'sporty' theme. But how sporty should a hotel with a gigantic amount of sports facilities be? And how big of a role should that have? At HUP, the notion of ‘sports’ is interpreted in a very broad sense. This is what we wanted to incorporate in the interior: it had to be fun, playful, not too serious with a very sporty twist
We just found out that HUP Hotel has been nominated by Entree Magazine for an award in the category 'Best Hotel Concept'. Very proud that we were able to make this happen!
Lobby area with reception counter
Sportsbar as central meeting point in lobby area
Elevator to meeting area and guestrooms
Meeting area with creative meeting facilities
Club XXL Room, accomodates up to 6 people
Standard room
Corridor
Design by Simone Pullens, Yannic Alidarso & Pieter van Doorn
Branding & graphic design by Serge Haelterman
Images by Arne Jennard
for Creneau International
